The concept of the video was inspired by the narrative of the song which depicts the need to escape from fame while simultaneously needing the attention that fame can bring.
We utilized a variety of techniques and executions to create it. To depict the chaos we used an overlaying technique, multiple frames and flashing colourful illustrations. To alter the mood, we used different coloured cellophane to change the lighting. We used a projector, solid animation and steam to execute the smoke section. We included a line animation to show his journey. Throughout the rest of the music video we used each of the above techniques again but at more amplified levels.